On September 10, 2025, Hermitage Farm presents the Hermitage Sales Day Experience, a five-hour, behind-the-scenes journey into the world of elite Thoroughbred sales. The day begins at Hermitage with a light breakfast and an introduction from Director of Tours Hannah Curtis, then continues with a scenic ride through Kentucky horse country to Keeneland. Guests will explore the sales grounds on a guided walking tour, meet Hermitage’s sales team, and watch the fast-paced yearling auction unfold. A complimentary lunch provides time for Q&A and insider insights before returning to Hermitage by mid-afternoon. Limited to just 14 guests, this $175 experience includes round-trip transportation, expert guidance, and rare insider privileges, with reservations required at least 72 hours in advance.