Step into the heart of Kentucky’s Thoroughbred tradition with the Hermitage Sales Day Experience, an exclusive behind-the-scenes tour that begins at Hermitage Farm. Guests are welcomed with a light breakfast and an introduction to the high-stakes world of horse sales from Hannah Curtis, Director of Tours.

After a scenic ride through horse country, the group arrives at Keeneland for a guided walking tour of the iconic sales grounds and auction ring, where they’ll witness elite yearlings being sold to top buyers from around the world.

Throughout the day, participants enjoy insider access to Hermitage Farm’s sales team, learning what it takes to prepare and market a future champion. A complimentary lunch on-site offers time for continued conversation and Q&A before guests return to Hermitage by 3:00 PM.

Priced at $175 and limited to just 14 guests, this intimate five-hour experience includes round-trip transportation, expert guidance, and the option to enhance your visit with keepsakes or VIP seating.

Date: Wednesday, September 10, 2025
Start Time: 10:00 AM at Hermitage Farm
End Time: Approx. 3:00 PM
Duration: 5 hours
Capacity: 14 guests (intimate group)
Price: $175
Booking: 72-hour advance reservation required
Transportation: Round-trip transportation included